Books come in various styles. One of my favourites is pulp fiction. What do I mean by pulp fiction? It is the genre of books that usually consists of murder mysteries, crime novellas, espionage stories, lawyers solving crimes, and some adventure novels. The common thread across all of these is that they are fast paced, with mostly morally ambiguous characters—either trying to commit a crime, hide a crime, solve a crime, or being a victim of one.
Some of the great authors of all time were pulp fiction writers. Legendary writers like Ray Bradbury and Philip K. Dick started off writing pulp stories in magazines before they wrote their famous works. But there is an entire league of authors who are great pulp fiction writers, full stop. The best among them, according to me, is James Hadley Chase. Nothing beats a good Chase potboiler when you have a few hours and do not want anything that taxes the mind.
The hallmark of a great James Hadley Chase book is that the
mystery is no mystery at all. As the reader, you usually begin the story
already knowing who the criminal is and who the slightly better-off person
chasing the criminal might be. The suspense lies in the story and in how the
game of cat and mouse plays out. Chase’s characters are never entirely good or
bad. They live real lives and are full of contradictions. Sometimes they are
hard-boiled criminals with a cruel edge who kill, torture, and commit senseless
crimes. But the great author places them in situations and storylines that have
you rooting for these terrible characters—and wondering why. And long before
George R. R. Martin became famous for killing off his main protagonists (I
still cannot believe when Ned Stark died. Genius), James Hadley Chase was
routinely offing some of the best characters—the ones you were kind of rooting
for. But clearly, the little bit of goodness they had in them is what most
likely got them killed.
As an avid reader, I often find myself reading many books at
once. I usually try to finish every book I start, but sometimes, between great
literature, non-fiction, and other average or hard-to-read titles, the reading
mind needs some dessert. Enter a pulp novel. It is usually about 200 pages
long, fast paced, and filled with action. I can usually finish a pulp book in
less than three days, sometimes overnight. But it does the trick—it gets me
motivated to return to my more substantial reading material. Pulp fiction is
the original Instagram Reels or YouTube Shorts of the analog world. And like
their modern equivalents, they can be addictive too—but without any of the side
effects that come with doomscrolling.
I have been using books as a way to stay away from consuming
media incessantly, and to resist what I call "dopamitis"—a constant
need for stimulation. Pulp books help a lot to inject some good-natured fun and
adventure.
In the last six months alone, I have read many pulp fiction
books. The most recent ones are The Vulture is a Patient Bird by James Hadley
Chase and The Best Laid Plans by Sidney Sheldon. These books are among the best
by their respective authors and feature all the well-loved pulp tropes—murders,
gunfights, damsels in distress, sneaky villains, handsome men, and of course,
lots of gratuitous sexy stuff.
Other recent reads include A Case of the Negligent Nymph, a Perry Mason mystery by Erle Stanley Gardner, and Well Now, My Pretty by James Hadley Chase. As a teenager, and well into my twenties and thirties, I must have read at least 50 to 100 great pulp novellas, including series like Nick Carter: Killmaster.
Pulp books are excellent material to learn the art of storytelling from. They are mass market and commercial, and often demonstrate best practices in how to capture a reader’s attention. The genre is also very good at subverting traditional story structures like the Hero’s Journey, often twisting them into darker or more ironic forms.
What pulp fiction does well is to understand its audience.
Historically, pulp writers published in magazines, and stories were often
serialised. This created a feedback loop. Authors learned from how readers
responded to each instalment, and that shaped the next one. Pulp fiction was a
consumer product. Unlike literary writers, who had to rely on pure content and
critical reception, pulp writers were always responsive to their readers. In
that sense, pulp fiction offers great lessons for marketing and advertising,
which also work best when grounded in consumer insight.
That said, good pulp fiction did not necessarily cater to the lowest common denominator. While there was plenty of that, the truly standout works knew how to hook readers, keep the pace, and land the ending in a way that kept them coming back. The tools they used were consistency and clear positioning. Perry Mason was about the wily defence lawyer outsmarting the justice system to prove his client’s innocence against overwhelming odds. He usually did this by revealing the actual killer in dramatic courtroom scenes. His clients were often attractive but morally ambiguous young women. Nick Carter was Killmaster, a globe-trotting spy in exotic locales with damsels in distress and gadgets galore. James Hadley Chase told stories of criminals clashing with other, slightly less evil criminals. The bounty was always something attained at great personal cost.
By codifying these tropes, the great pulp fiction writers ensured they kept their audiences coming back for more.
The drama of pulp lies not just in violence but in mystery, tension, and the unknown—books and bullets, both loaded
And finally, one piece of writing or marketing wisdom that can be drawn from good pulp fiction is how the writing leaves much to the reader’s imagination. This, to me, is the master stroke. Great writers know that each reader’s mind is fertile ground for imagination, and they use that to their advantage. The prose is tight and sharp, allowing the reader to imagine what something might feel or look like. By not being overly descriptive and trusting the reader to fill in the gaps, great pulp stories plant seeds in the reader’s mind and immerse them deeply in the experience. That feeling is probably only ever replicated in good cinema.
Note: Illustrations in this post, excepting the book covers, were generated by ChatGPT using AI image tools to evoke the visual spirit of classic pulp fiction.